According to the company, the move comes in a bid to secure more business and industry (B&I) contracts and sees the uniting of two of its businesses under one brand – Redcliffe Catering and Pride catering, which were acquired in 2013 and 2015 respectively.
The new Radish brand is said to “reflect the direction and strategy” of Churchill as an organisation and is built upon a major new look which includes a new website, innovative technology and greater engagement with all its customers.
Churchill’s catering division has experienced its most successful financial year ever after increasing annual turnover by almost £8 million, due to large contract wins in the higher-education and assisted-living sectors.
Managing Director – Catering, Radish, Rebecca Bridgement, commented: “We’re thrilled to introduce Radish to you all. The rebrand is the catalyst for a much-improved service delivery model and customer experience. It’s not just cosmetic, it embodies the journey Churchill’s catering division has been on and the future paths we will take as Radish. Our success has been a great team effort across all companies involved, and I’m thoroughly looking forward to moving forward together as Radish.”