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Amadeus introduces the theatre of street food to the NEC

Event caterer, Amadeus, has launched a new food & beverage concept at the National Exhibition Centre (NEC) which captures the theatre and excitement of street food in an exhibition setting.

Str(EAT) Kitchen, sees themed stalls serving up authentic street food designed in-house by Amadeus’ chefs and made fresh on the site daily.

In true street food style, the Amadeus team will look to change the menu every few weeks, developing new food concepts year-round that change with trends, seasons and the visitor profile of those attending events.

With seating and décor created from reclaimed materials and graffiti art from a local Birmingham artist, Paige Lindau, the bespoke concept is a step change from Amadeus’ other successful retail concepts, enhancing the variety of F&B available at the venue.

Marc Frankl, Food and Beverage Director, Amadeus, said: “Street food is one of the fasting growing market segments – recognising this trend within the industry, we looked at ways in which street food could be incorporated into the catering offering at the NEC.

“We have set Str(EAT) Kitchen up to be agile so that the menu development process can take place in just two weeks, from initial scoping through to being sold at the venue. With everything created by our talented team of chefs, this allows us to innovate, be creative and truly authentic like the street food vendors we have taken inspiration from.”

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