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Amadeus served a major new deal

Amadeus has secured a three-year deal worth £4.4 million to run all hospitality catering at The East of England Arena and Event Centre in Peterborough.

The contract will see Amadeus provide catering services at the venue’s newly refurbished Conference Centre, state of the art Arena and exhibition centre which will include weddings, banqueting and corporate events.

Amadeus has over 40 years’ experience operating as part of the NEC Group catering for four million visitors annually at the NEC, ICC, Vox Conference Centre, Barclaycard and Genting Arenas, and is rapidly expanding its external catering business under an ambitious growth strategy led by Managing Director, Kevin Watson.

Commenting on the contract award, Richard Tate, Chairman at The East of England Arena and Event Centre, said:

“Excellent hospitality plays an important part in the success of every event and so we are delighted to announce that Amadeus have been appointed hospitality partner to the East of England Arena and Event Centre. Their team has a real passion for food and customer service and innovative plans to introduce new concepts from artisan pop up restaurants to eye catching banqueting.”

Amadeus Sales Director, Chris Reynolds – who was responsible for leading the pitch – added:

“The centre is operated on behalf of the East of England Agricultural Society, a registered charity long-dedicated to delivering local food from local suppliers.  Amadeus shares this passion and is really excited by the prospect of working closely with the team, supporting the rural economy and an agricultural charity with over 200 years of heritage.”

Over the last five years, Amadeus has seen phenomenal growth in its external venue and events catering business. Last year saw Amadeus win a record amount of tenders in its 40-year history securing new business contracts totalling over £30 million.

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