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Ariel Professional ensures businesses get a “Top Rated” clean on tough stains

• Recent research by P&G Professional and trivago shows that cleanliness has a strong impact on a business’s overall rating

• 78% of guests expect an ‘above average’ level of cleanliness according to trivago’s quality test

• P&G Professional’s research reveal that 45% of independent operators believe clean linen has a significant effect on guest satisfaction

• New Ariel Professional is especially tailored to help businesses in the hospitality industry remove tough laundry stains to get superior clean linen

Ariel-Professional-MIFM-Apr16P&G Professional (www.pgpro.co.uk), the away from home division of Procter & Gamble (P&G), has launched a new formula for its Ariel Professional product, especially tailored to help businesses in the hospitality industry remove tough laundry stains.

P&G Professional’s research shows that 45% of independent operators believe clean linen has a significant effect on guest satisfaction, and therefore overall customer ratings and reviews. This comes as trivago, the world’s largest hotel search site, revealed that 78% of guests expect an ‘above average’ level of cleanliness and that high standard of hygiene could boost a hotel’s customer retention rates.

Wine, make-up, blood, coffee, grease and food stains are renowned to be some of the toughest stains professionals face on a daily basis. Ariel’s new professional formula is specially designed to provide outstanding stain removal in the first wash, allowing professionals to spend more time focused on the running of their business whilst ensuring they always make the perfect impression on their guests.

Its unique technologies act in synergy to ensure the removal of tough marks. The boosted enzyme system breaks stains into smaller pieces that are easier to dissolve, while its unique polymers drill into stains to facilitate the penetration of the surfactants, and the multi-surfactants system dissolves and removes pieces of stains which are then rinsed away.

Commenting on the new and improved Ariel Professional formula, Alain Lievens, Senior Scientist (R&D) at P&G Professional said: “Whether it’s for use in a hotel or restaurant, P&G Professional’s cleaning solutions have been designed to deliver exceptional results, with maximum efficiency at all times. P&G Professional understands the importance of tackling stains to keep businesses thriving.”

For more information about P&G Professional, please visit www.pgpro.co.uk. For further stain busting tips, visit www.pgpro.co.uk/Academy.

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