bartlett mitchell’s New Year DARE, Delicious and Responsible Eating campaign for customers has been their most successful ever.
Entitled ‘New Year, New You’, the healthy eating campaign has increased engagement on social media by over 200% and sales of DARE meals and ‘grab and go’ are up by 11% compared to last year.
All well as hot meals, DARE includes sandwiches, soups, boxed salads, hot deli items and breakfasts. Customer feedback to the DARE recipes has been incredibly positive and bartlett mitchell have had more requests for the recipes than ever before.
As an added bonus customers can help themselves to DARE ‘takeaway and keep’ recipe cards. bartlett mitchell’s Chef Director, Pete Redman created these exclusive healthy recipes with convenience and variety in mind. “I’ve used easy to find ingredients and store cupboard staples so that customers can cook an awesomely healthy recipe at home”, said Pete.
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