Sinton, who has over 30 years’ experience within the cleaning industry, will support customers in the Midlands region and the business’ continued growth.
Her appointment is part of a key strategy to further excellent customer experience by expanding the senior management team.
Simon Giles, Chief Operating Officer, commented: “Her initial goals will be utilising her wealth of experience to further enhance our ability to deliver the very highest standards of customer service.
“Gail will be leading a number of exciting projects, capitalising on the latest developments and innovations in the cleaning industry. Initially these will impact existing customers within the Midlands, with the aim to roll out these initiatives nationwide.”
Speaking about her appointment Sinton said: “I was drawn to the role as there is a focused commitment from the top levels of the company to drive for change, and to invest in ensuring that each and every part of the UK is well served by senior management.”