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Wilson Vale has been appointed catering partner at Cambridge United Football Club.
The independent catering business will operate all match day and non-match day catering and events at the Abbey Stadium from August 2021.
The scope of the contract includes providing player feeding and match day fan feeding for the 8,000 capacity Stadium, first class match day hospitality for the club’s Signature Suite and Executive lounge as well as event catering.
Joining the U’s at a very exciting time with its recent promotion to League One earlier this year, Wilson Vale will offer new innovative ways of improving the experience of every fan and visitor with seasonal and locally-inspired food concepts.
Commenting on the new partnership deal, David Anderson, Wilson Vale Operations Director said: “We are thrilled to be working with Cambridge United and are excited to be joining at such a progressive time for the club following their promotion into League One.
“This is our first contract gained in stadia catering which gives us an opportunity to apply our knowledge and the talents of our colleagues in an exciting new sector. With our core Wilson Vale ethos firmly fixed on serving fresh, seasonal and local produce, we instantly had a synergy with the values and ambitions of Cambridge United and we very much look forward to adding value to all aspects of the catering at the Abbey Stadium.”
Ian Mather, Cambridge United CEO added: “Wilson Vale have an outstanding reputation and we are delighted to be working with them. They operate to very high standards and our fans, corporate guests and those attending weekday conferences will enjoy some excellent food. Since their appointment they have been very active in getting us ready for the start of the season in League One.”
