Home / Environment / Canary Wharf Group partners with HELPFUL to introduce plastic recycling reward app across its estate
Image CC credit Julian Mason

Canary Wharf Group partners with HELPFUL to introduce plastic recycling reward app across its estate

Canary Wharf Group has launched a new app in partnership with creators of the first plastic recycling and rewarding app, HELPFUL, to encourage widespread reuse and recycling across its estate.

In an industry first, piloted by Canary Wharf Group, the app will help those visiting and working on the Canary Wharf estate to correctly recycle their waste, make the switch to reusable products to avoid single-use plastic and collect rewards in an effort to drive behavioural change.

As part of Canary Wharf Group’s continued campaign towards becoming a Plastic Free Commercial Centre with Surfers Against Sewage, the customised app is a step forward in making it easier for the community to adopt new reuse and recycling habits in an unparalleled scheme in the UK. This is the first time that HELPFUL have been able to incorporate rewards for reuse as well as recycling on a large scale.

By downloading the HELPFUL app consumers will be able to scan their plastic waste and receive immediate feedback from the app, telling them exactly where on the Estate they will be able to recycle or reuse the plastic products. In return, they will receive a virtual reward “coin”, redeemable via QR codes on the recycling/reuse points, which they can then spend at participating retailers on the Estate.

Martin Gettings, Group Head of Sustainability at Canary Wharf Group commented: “This app is an incredibly useful tool for informing people about different plastics used in products, as well as highlighting where our Deposit Return Scheme, water refill stations and recycling points can be found on the Estate. Even better, HELPFUL enables customers to collect rewards online; in a future-thinking step we are using ‘gamification’ to make recycling fun. Utilising technology like this is a brilliant way to enable people to get involved, make a difference and be rewarded in doing so.”

Evan Michaels, Founder of the HELPFUL app said: “Working with Canary Wharf Group has been highly insightful and proven it is possible to tackle single-use plastic waste on a large scale. We’re delighted to be contributing towards their Breaking The Plastic Habit campaign and moving the Estate one step closer to Plastic Free Commercial Centre Status. 

“It is our hope that our work with Canary Wharf Group will form a template for other communities as they set an example that sustainability can be achieved by empowering people with innovative, accessible and smart technology.”

For more details on Canary Wharf’s Group’s Breaking The Plastic Habit campaign, click here.


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