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CBRE launches new service offering

CBRE Group has announced the launch of Hana, a new service offering designed to help institutional property owners meet the rapidly growing demand for flexible office space solutions.

Hana’s core offering is called Hana Team, which provides private office suites that meet the needs of large corporate users of office space. Hana Team combines the benefits of flexible space with the amenities, technology, thoughtful space design, and control over branding and culture that sophisticated corporations require.

Each Hana facility will also feature two other integral offerings, Hana Meet and Hana Share. Hana Meet provides conference room and event space that can be rented on an hourly, daily or weekly basis. Hana Share provides traditional co-working space in which users share services, amenities and technology in a communal setting.

Hana will partner with institutional property investors who want to differentiate and enhance their assets by meeting the growing demand for flexible office space. Hana will design, build and operate the facilities and services, and will participate in the financial success of each Hana facility. 

Bob Sulentic, CBRE’s President and Chief Executive Officer, commented: “The way space is being used is evolving rapidly. Companies want the flexibility to adjust their occupancy to meet changing business needs and a better workplace experience to attract and retain top talent. Hana is perfectly suited to meet these needs. Reflecting this, we have already generated significant interest from building owners who are looking for a trusted partner to help deliver flexible space offerings, and have a robust deal pipeline.”

The Hana team will be led by Andrew Kupiec, CEO of Hana, who joined CBRE from Zipcar in 2017, and Scott Marshall, Hana’s President and Chief Development Officer, who previously led CBRE’s investor leasing service line in the Americas.    

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