Centerplate’s UK division has been selected to manage all of the public and event catering at the Copper Box Arena, Queen Elizabeth Park.
The caterer – formerly The Lindley Group which was acquired by leading US hospitality provider Centerplate in April last year – has been reselected by GLL and London Legacy Development Corporation (LLDC) to manage all of the public and event catering at the former Olympic venue.
The 10-year contract has been awarded to Centerplate following a competitive tender which required caterers bidding for the contract to demonstrate their commitment to supporting the lasting legacy of the 2012 London Olympics and their adherence to the LLDC’s Food Legacy Pledge; the Healthier Catering Commitment; and LLDC’s Priority Theme Initiatives.
Centerplate’s UK division has been managing the catering at the 7,500 seat Copper Box Arena since July 2013, and the 10-year remit includes providing catering services for: the London Lions Basketball Team now based at Copper Box Arena; all sporting events, including the series of world-class boxing matches staged by leading boxing promoter Frank Warren; concerts, conferences and dinners; together with a café. Centerplate will also manage the sales and marketing for conferences, dinners and events.
Robert Jamieson, procurement manager from GLL, said:
“We had a very rigorous process when selecting our catering partners for the Queen Elizabeth Olympic Park and they needed to demonstrate that their approach and business is fully aligned with the GLL and LLDC’s commitment to deliver a lasting legacy which benefits both the local community and the whole of Britain and British sport.
“What impressed us about Centerplate is that they have fully embraced the legacy commitment in all areas from employing and training staff from the surrounding neighbourhood and proactively suggesting a number of creative initiatives and community-based projects which will benefit and enhance the lives of people in the local area through to their environmental and sustainability policies. And we also have the reassurance that they have demonstrable experience and expertise in delivering high quality food and service in high volume sports and events environments.”
Adam Elliott, president of Centerplate’s UK division, said:
“It really is a tremendous privilege to be part of the lasting legacy of the 2012 London Olympics. We will meet the varied visitor demand through attention to detail and the creation of a food and beverage offer that is synonymous with the GLL’s strategic objective; to make community services and spaces better for everyone.”
Centerplate’s UK division’s 51 client sites include The Studio Tour Café at the Warner Bros. Studio Tour London – The Making of Harry Potter which attracts one million visitors a year.