Charlton Athletic Football Club has appointed Mitie’s specialist venue catering business, Creativevents, as its sole catering and hospitality partner for both match and non-match day events at the 27,000 capacity stadium, The Valley, in London.
The three-year contract covers all catering at a range of outlets across the site, including the stadium’s 14 corporate boxes, four restaurants, six fan bars, and 21 retail kiosks. The food offering will cover everything from five-course à la carte dining to a pie and a pint.
Catering will also extend beyond the fans. Creativevents will also provide specialist menus for all players at the club, from the first team through to the academy teams on a daily basis.
While the Charlton Athletic contract marks Creativevents entry into the stadium market, it builds on the business’ extensive experience in festival and high-end hospitality events, as well as drawing on the catering expertise of Gather & Gather. For example, chefs that sit on the Gathered Table – Gather & Gather’s unique collaborative food think tank – will create bespoke menus for the corporate hospitality chefs to prepare during the football season.
Creativevents has also committed to use a range of locally sourced produce and will consult with fans to introduce an all-new food offering for The Valley’s kiosks. Drawing on expertise of London’s street food scene, this will include introducing a brand-new “fan pie”, exclusive to The Valley.