The new deal, which is worth £10 million in turnover over the duration of the contract, strengthens CH&CO’s foothold in the conference and exhibition venue market.
CH&CO is responsible for the entire food and drink offer across the diverse site, including: event hospitality for conferences through to galas and parties; four grab-and-go style retail outlets across the exhibition halls; four bars (three in The Royal Hall and one in the auditorium); and a fleet of interlocking and interchangeable mobile units to extend the overall scalability of the operation and provide additional food and drink support when needed.
Tailored and thoughtfully-developed food and drink experiences will adapt to the multi-purpose use of the site, with menus and service style changing with every event to reflect visitor demographic, event style and programme. All food will be freshly prepared from scratch on site, using quality, seasonal ingredients that champion local suppliers.
Recognising the high visitor numbers, an investment has also been made in redesigning the food and drink spaces to maximise customer flow, reduce queue times and increase sales.
The partnership will also see the launch of the new brand Matcham’s, which is unique to Harrogate Convention Centre’s cafés and bars and celebrates the site’s history.
For the first time, Harrogate Convention Centre plans to extend its food and drink offer to Harrogate’s residents and visitors. The café in the King’s Suite will be redesigned to feature an efficient internal- and external-facing counter that will serve quality Barista coffee, hot and cold drinks and a variety of fresh food and snack items to visitors within the centre and the public in a street-facing café.
Dean Lindsay, Managing Director for CH&CO, said: “We’re very excited to be working with the Harrogate Convention Centre. The new partnership strengthens our position in the conference and exhibition venue market, with the Harrogate Convention Centre becoming our flagship venue in this arena.
“The convention centre is a unique and inspiring site that combines modern, flexible event spaces with a wonderful history and it’s important that this is reflected in the catering and hospitality offer. The new direction that we’re taking celebrates the site’s heritage and the town of Harrogate, whilst offering innovative, tailored solutions that maximise efficiencies and sales opportunities.
“We’re also creating uplifting food and drink experiences for the centre’s clients and visitors and it’s great that this will also extend to Harrogate’s residents and visitors. We look forward to working with Harrogate Convention Centre and being part of its evolution.”