Service solutions business, Churchill has announced a major new rebrand following years of continual development and growth.
Churchill’s new look includes a new industry-leading website (www.churchillservices.com), a new company ethos (Forward Thinking) and a new umbrella social ethos (Churchill Advantage) which comprises all employees, clients and suppliers.
The new logo has been chosen to capture the new ‘Forward Thinking’ ethos in its design. The vignetted appearance which darkens from left to right is a deliberate attempt to mirror continual development while the divisional coloured shapes have been designed to incorporate further divisions in the future.
The easy-to-navigate and contemporary website is built around current news and live social media and Churchill have created a platform which presents a ‘live’ snapshot of its activities and an informative take on the industry as a whole.
Joel Briggs, group managing director stated:
“We haven’t changed our name – but our fresh identity better illustrates our overall capability with six clear company divisions: cleaning, catering, security, compliance, maintenance and specialist. The upshot is a better representation of the breadth and depth of service we deliver and the difference we make.
“This new branding exercise isn’t just cosmetic; it embodies the journey we have been on and the future paths we are determined to make. In that regard, the brand reflects our new company ethos ‘Forward Thinking’ which captures our spirit of continual transformation as well as encapsulating the narrative of our success so far.”