Compass Group UK & Ireland and Footprint Intelligence have launched a new report ‘Designed with health in mind’ which shows how using simple ‘nudges’ could help to encourage people into making more healthier choices.
The report acknowledges that campaigns based on education and willpower aren’t always enough and highlights ways in which the foodservice industry can use psychology and ‘nudges’ – gentle suggestions to encourage positive behaviour – as tools to promote a healthy diet and lifestyle.
The report pulls together five key ‘nudges’:
- Redesign the menu – using layout and descriptions to highlight and draw attention to healthier choices; this includes using logos, icons, boxes and bold to draw the eye to healthier dishes.
- Change the food layout – altering the way food and drink are presented can ‘nudge’ people to healthier options; this includes reducing plate and glass size and adding half portions to the menu.
- Makeover restaurants and outlets – creating a healthier eating environment; this includes installing tables, rather than booths and bars where people tend to eat less healthily.
- Guiding food decisions – this includes making people feel good about themselves by creating positive associations with healthy food.
- Rethink what is on offer – whilst recognising that indulgence and treats have their place, that there are opportunities to make the offer healthier generally, including reducing salt, fat and sugar whilst maintaining flavour.
Dennis Hogan, Managing Director, Compass Group UK & Ireland, said: “I’m really proud of what we’ve already accomplished in the area of health and wellbeing, but at Compass we recognise there’s still more to do. In commissioning this report we wanted to look at potential new ways we can help our consumers become healthier. This research provides a good basis for some simple but constructive changes that could have a positive impact for our customers and clients.”
The report follows the launch of Compass’ 2016 Corporate Responsibility Report earlier this year, which incorporates Compass’ 2020 Health and Wellbeing strategy. Compass also launched the ‘Nourished Life’ website in February as part of its commitment to support people in making healthier choices.