Crane Merchandising Systems has named Gillian White as vice president general manager for coffee and site lead for Europe, reporting directly to Alan Hollis who was himself promoted to president by the leading vending solutions provider earlier this year.
A senior industry player in Europe, Gillian will now be responsible for Crane’s global coffee business strategy, new product development and execution of the product lifecycle, market growth, profitability, market penetration, customer satisfaction and achievement of product differentiation as well as maintaining regulatory compliance.
President of Crane Merchandising Systems, Alan Hollis comments: “We’re delighted to welcome Gillian on board. She has a strong record of performance in technology, innovation and business and is a highly accomplished engineer and marketeer who has excelled in business development. Her credentials are exemplary and it is a real coup to have her as part of the team.”
Gillian adds: “It’s a pleasure to join the team and I will be working hard, in the months to come, to maximise operational effectiveness of the European business. I look forward to supporting Crane in all future development and in its efforts to continue to drive profitable growth.”
Earlier this year, Crane was named supplier of the year for 2014 by national vending operators buying group, NIVO in recognition of its durable equipment, which stood out for the group’s members when compared to the company’s competitors’ products.
Crane is still enjoying the results of the successful launch of the company’s Media Touch Platform. This latest technology from Crane, reflecting the highest standards of quality and reliability, is now in use across a range of its high performance machines including freestanding beverage machine, the Voce, the Merchant and the BevMax 4 and is included in a catalogue of superior ancillary equipment provided by the vending supplier.
To find out more Crane Merchandising products, visit the website at www.cranems.co.uk
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