Contract caterer, Elior UK has signed a 10-year contract extension with Scottish Rugby to continue providing corporate hospitality, conference and event and matchday catering at BT Murrayfield.
Elior has assisted Scottish Rugby in substantially growing its commercial income, over the past seven years. The new contract, will deliver a seven figure sum annually to Scottish Rugby, making it one of the biggest in the UK Stadia sector.
Investment made by Elior will be used to develop the stadium’s hospitality and conference suites; creating enhanced modern facilities and providing innovative corporate matchday entertainment. Elior will also support the setup of new bar facilities around the stadium and implement new technology to simplify operations and improve the ongoing customer experience.
As part of the new agreement, Elior’s existing operating brand ‘Murrayfield Experience’ will be evolved and rebranded to ‘Scottish Rugby Hospitality’.
Elior will also continue to offer cooking skills to Scottish Rugby academy players and support Scottish Rugby’s nominated charities in fundraising activities throughout the year.
Catherine Roe, chief executive of Elior UK, said:
“For seven years, Elior has been proud to serve the home of Scottish rugby by promoting quality local produce, providing exceptional customer experiences and growing Scottish Rugby’s commercial income. This new contract and investment gives us the opportunity to turn those strides into leaps and create memorable experiences for conference delegates, entertainment guests and rugby supporters for years to come.”