BT Murrayfield, Scotland’s largest sports stadium and home of Scottish Rugby, has extended its catering contract with Elior UK for a further five years.
The contract extension, which will see Elior UK continue providing corporate hospitality, conference and event and matchday catering, will now run until June 2031, turning it into a commendable 22-year partnership.
For the last 10 years, Elior UK has showcased the stadium as a symbol of national pride, cooking up the best of Scottish produce for fans and hospitality guests. As a result, it has grown conference and events revenues by 75 per cent, increased average customer dwell time by 21 minutes, rocketed retail spends by 137 per cent, and delivered match day customer satisfaction ratings of 98 per cent.
Speaking on behalf of Elior UK, Kenny Finlayson, Managing Director, said: “Our relationship goes well beyond that of the traditional client and supplier – the entire Elior team feels part of the Scottish Rugby family.
“To align with the vision and values of Scottish Rugby, we’ve transformed our brand from the Murrayfield Experience to Scottish Rugby Hospitality, better representing the entire service and atmosphere we provide together with the Scottish Rugby team. We’re thrilled to be growing our businesses together at this fantastic venue.”
Scottish Rugby’s Chief Operating Officer, Dominic McKay added: “The extension of our contract and relationship with Elior is great for Scottish Rugby and Scottish Rugby Hospitality. This long-term relationship has allowed us to redevelop the suites and ensure that we can carry on offering a consistent high-quality service to our customers and will take the matchday and visitors experience at BT Murrayfield to a whole new level.”
A world-class stadium and hospitality venue, BT Murrayfield offers up to 28 flexible conference spaces, one of Edinburgh’s largest banqueting facilities and comprehensive exhibition space.