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Experience led outdoor spaces for a changing era of retail

Base Structures are excited to announce a new city dressing service designing, creating and installing stunning displays in town centres and retail areas around the country.

Looking for innovation
With long-established town centre models being eroded by changing retail habits in the UK and beyond, there comes a need for municipal spaces to innovate and attract a new kind of audience. Base Structures recognise the need to accompany retail spaces with an array of breathtaking experiences; whether that be in the form of art installations, lighting displays, suspended exhibition pieces or a canopy for a new dining area, leisure area or playground.

A positive change
The emergence of ‘experience-led’ shopping has created a growing demand for these services. Andy Traynor, Director of Installations at Base Structures said: “We are seeing a growing demand in city centres, where our experience of working at height and on creative projects helps bring new light and colour to otherwise tired spaces in need of rejuvenation.

“We enjoy thinking laterally and challenging ourselves to come up with bigger, brighter and more impressive installations to really wow and draw visitors to their still cherished communal town spaces.”

Theatre and emotion
Base Structures believe that to engage customers and draw them away from the appeal of online shopping, emotion has to play a part in city dressing and retail experiences. Base work hard to entertain, impress and wow visitors with their displays and leisure spaces.

With many year’s experience, Base Structures traditionally design, supply and install tensile fabric canopies, often used to create stylish entrances or to provide shade and shelter over walkways, courtyards or play areas.

For more information visit http://www.basestructures.com/products/creative/city-dressing/, email sales@basestructures.com or call 0117 911 5250.


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