F3, the joint venture between One Event Management and Legends of the US has secured a 10-year catering partnership with Watford Football Club.
The deal will see F3 take responsibility for operations and product development of the Club’s retail spaces and hospitality areas, as well as support Watford FC to promote the 22,000 seater Vicarage Road stadium as a destination for non-match day events, which can cater for up to 500 guests in a choice of 20 spaces.
Capital investment projects already undertaken for the 2016-17 season include the addition of two new hospitality areas, which reflects the demand for premium, higher yielding seats. The development of small plate menus and a chef’s table reflect guests’ interests in food as part of their match day experience. All menus use the local suppliers where possible and are designed around seasonal produce and draw on food trends.
The Watford FC catering partnership strengthens F3’s growing presence within the Premier League with other contracts including Manchester City’s 60,000 seater Etihad Stadium.
F3 also provides award winning match day and non-match day catering for venues including the Rose Bowl and the Angel Stadium in Los Angeles.