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Give Your Front of House Added Sparkle with P&G Professional and Celebrity Designer Laurence Llewelyn-Bowen

It’s not every day that independent businesses get to have a celebrity interior designer grace their establishment. P&G Professional (www.pgpro.co.uk) is giving one lucky business the chance to transform their front of house with a £3,000 “memorable makeover.” Fronted by celebrity interior designer and former BBC Changing Rooms presenter, Laurence Llewelyn-Bowen, the competition is designed to help the winning business owner make the perfect first impression on their guests.

To be in with a chance of winning this blockbuster prize, businesses must visit www.pgpro.co.uk/makeover and explain what one change they would make to their business if money was no obstacle. Once all entries are in, our celebrity designer will shortlist the most innovative and memorable idea to win the unforgettable £3,000 prize; two lucky runners-up will also receive £250 cash. Laurence will use soft furnishings from his own collection to transform the lucky winner’s front of house, while the P&G Professional cleaning and disinfecting range will provide the sparkling finish.

The competition celebrates the recent launch of P&G Professional’s range of 15 cleaning and disinfecting products exclusively available for businesses who purchase their cleaning supplies direct from distributors. Powered by P&G Professional’s range of trusted brands including Fairy and Flash, the new range is designed to be easy to use with a simple colour coding system and accompanying training materials to ensure you achieve a high standard as efficiently as possible. The competition comes hot on the heels of the recent launch of a series of professional guides for businesses which are free-to-download from www.pgpro.co.uk/pgprofessionalrange.

Jayne Clark, P&G Professional Sales Director, UK and Ireland, commented:

“P&G Professional is excited to be giving one lucky business the chance to experience a new level of clean that guests will really notice from the moment they walk through the door. P&G Professional supports independent operators as they go the extra mile every day to provide a first class service to their guests and residents. Laurence is a fantastic designer and most importantly, understands the importance of making a powerful first impression. We encourage operators to get online now and suggest what imaginative, innovative and memorable ways they would change their business if money was no obstacle.”

Speaking ahead of the competition launch, Laurence Llewelyn-Bowen explained:

“The industry is full of hard working and passionate individuals, so I am delighted to be able to work with P&G Professional to help give something back to the sector. As an interior designer, I believe in the power of first impressions and this starts with your front of house. A refreshed look can have a huge impact on people’s perceptions and I have listed below my five top tips to ensure your guests and residents will keep coming back for more. My simple rule is never underestimate the power of a memorable first impression.”

  1. Get the simple things right – First impressions are so important. Go for love at first sight and also first sniff. Make sure your front of house is clean, tidy and smells divine.
  2. Use colour – A splash of colour can really bring a room to life. Use light, bright colours to make your front of house more welcoming and airy and to give a real sense of specialness and personality.
  3. Be memorable – People will experience many different establishments on their travels. Give them a reason to remember you and your rooms by using individual and unusual design elements. Don’t be frightened to be quirky.
  4. Make it sensual – Use different elements, shapes, finishes and textures to make your front of house feel that bit more special.
  5. Be passionate – If you show a lack of enthusiasm your guests and residents will too. Enjoy your work and let your passion shine through!

The closing date for competition entries is Friday 23rd May 2014.

For further information on P&G Professional, the competition or the new cleaning and disinfecting range visit www.pgpro.co.uk/makeover. For free-to-download training materials, product samples, coupons and videos, visit www.pgpro.co.uk/academy.

For more information visit www.pgpro.co.uk call 0207 611 3774 or email Ian.savage@ketchum.com

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