Flexible workplace and venue food company, Grazing, has acquired Purple Grape Catering, as part of a move to strengthen its suite of catering services to businesses across London.
The move supports a strategy to offer clients one complete catering solution, including delivered-in, in-house workplace catering, hospitality and events and sees Grazing taking over all Purple Grape operations.
Purple Grape offers a wide range of event catering services and specialises in the corporate sector. The company has a strong customer base in the fashion and high-end retail industry, along with a large West End client base.
Grazing currently provides catering to businesses and venues in the City and West End, and the move will see the company increase its coverage across London. It lists Noho Studios, Village Underground, 26 Leake Street, Adam Street, Greenwich Yacht Club and the Ministry of Sound as key listed venues it operates at.
Emily Gillan, founder and MD of Purple Grape will continue to work in the business, offering client relations counsel and support to the overall events arm of the Grazing business.
Sam Hurst, CEO, Grazing, said: “Having seen strong growth in our B&I business over the past 12 months, we wanted to complete the circle by being able to bring the highest quality events to our corporate client base and found the perfect opportunity to strengthen our events department at pace through this acquisition.
“Emily has built up an incredible business over the past 10 years and her creativity, passion for food, eye for detail and energy are an absolutely perfect fit with Grazing. I couldn’t be more excited about bringing Purple Grape into the Grazing family.”
The acquired business will operate as Purple Grape by Grazing and is expected to add circa £1 million turnover to the Grazing business in the next financial year.