An international travel website has today announced plans to extend a programme that highlights hotels that are engaging in environmentally friendly practices – into Europe.
The programme, which up until now has only been offered in the America, awards qualifying hotels and bed and breakfasts (B&Bs) with TripAdvisor GreenLeaders status, based on the green practices the property has in place. Eligible accommodation businesses will be assessed against a holistic set of environmental criteria – including practices ranging from linen and towel re-use, recycling and composting through to solar panels, electric car charging stations and green roofing. The more green practices a hotel or B&B has in place, the higher the level of award it can achieve, such as Bronze, Silver, Gold or Platinum awards. Each award will be shown prominently on the property’s listing on TripAdvisor.
According to a recent traveller survey by TripAdvisor, 81 per cent of travellers place importance on properties implementing eco-friendly practices, and 85 per cent of UK hoteliers indicate that they currently have green practices in place.
Under the extension, hotels and B&Bs in 19 markets, including UK and Ireland, Germany, France, Italy and Spain, will now able to apply for TripAdvisor GreenLeaders status.
Jenny Rushmore, director of Responsible Travel at TripAdvisor, said:
“With so many travellers placing an importance on the eco-friendly practices of the places they visit, accommodation owners stand to gain a real competitive edge by promoting their environmentally friendly practices. Our TripAdvisor GreenLeaders programme will enable businesses managing their environmental footprint to highlight their commitment to millions of travellers around the world, at no expense to their business.”
TripAdvisor’s GreenLeaders programme was developed in consultation with the UK Green Building Council, the Carbon Trust, the United Nations Environment Programme and the International Tourism Partnership. The industry bodies advised on what hotels could do to make their buildings and operations more environmentally friendly.
John Alker, director of policy and communications at UK-GBC, said:
“For the hotel and leisure sector, going green is not only the right thing to do, it’s just good business. Green should be viewed as another aspect of quality. The GreenLeaders programme will help consumers – and indeed investors – understand who is taking this seriously.”