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Hand hygiene was key to Team GB medal success

KIMBERLY-CLARK PROFESSIONAL* has hailed the role of good hand hygiene in the extraordinary success of Team GB at the London 2012 Olympics and Paralympics.

British athletes won an astonishing 29 Gold medals at the Olympics and another 34 at the Paralympics in an incredible few weeks of top sporting action that gripped the nation from start to finish.

Among the highlights of the games were the achievements of the all-conquering GB Cycling Team. On the roads of London and in the Velodrome, they won medal after medal – 12 in total during the Olympics, of which eight were gold.

The mastermind behind this haul was Dave Brailsford, the Performance Director at British Cycling. In the wake of the Olympics, there was a clamour in the media to know exactly what he did to help Bradley, Chris, Vicky and teammates rise to such heights – and on BBC Breakfast he finally spilled the beans.

Rather than mysterious “magic wheels”, as suggested by the frustrated French team, he told the programme that Britain’s cycling success was down to a philosophy based on obtaining “marginal gains” from a number of small but significant actions, including hand hygiene.

He explained: “Do you really know how to clean your hands without leaving the bits between your fingers? If you do things like cleaning your hands properly, you will get ill a little bit less. They’re tiny things but if you clump them together it makes a big difference.”

Richard Millard, Platform Leader for EMEA at KIMBERLY-CLARK PROFESSIONAL

Richard Millard, Platform Leader for EMEA at KIMBERLY-CLARK PROFESSIONAL*, said: “We fully support Dave Brailsford’s belief that good hand hygiene is the best way to prevent the spread of germs and illness. But this approach to achieving optimum performance isn’t just relevant to elite sportsmen and women. In fact, good hand hygiene is hugely important to the success of any organisation or business. That’s why we’ve launched THE HEALTHY WORKPLACE PROJECT*, a unique initiative designed to help businesses take a few simple steps to eradicate harmful germs from the office environment, cutting sickness levels and raising both staff satisfaction and productivity levels in the process.”

Businesses who sign up to THE HEALTHY WORKPLACE PROJECT* are offered the opportunity to receive a free comprehensive assessment of their whole workplace, from reception desks to individual workstations, conducted by a specially trained KIMBERLY-CLARK PROFESSIONAL* Wellness Consultant. Following this visit, the Wellness Consultant will make tailored recommendations on where to place hygiene products such as hand sanitisers and desk wipes.

Employers can implement HEALTHY WORKPLACE PROJECT* measures for just £3 per head – a small price to pay considering the annual cost of absenteeism in the UK is estimated at £700 per employee. One KIMBERLY-CLARK PROFESSIONAL* customer taking part in the programme has managed to reduce absenteeism by a staggering 45% in an office of 500 employees since participating in the initiative.

Richard Millard added: “THE HEALTHY WORKPLACE PROJECT* offers huge benefits to the companies that take part. It is a fresh and highly innovative approach to hygiene in office environments – one that is also designed to help businesses create what we call EXCEPTIONAL WORKPLACES* which is at the core of everything we do. We are in the people business and people are our most important asset. They make our workplaces work and we want their workplaces to be exceptional so that they are healthier, safer and more productive. We’ve seen how good hand hygiene benefited Team GB at London 2012. Now THE HEALTHY WORKPLACE PROJECT* is giving organisations of all kinds the chance to benefit from this approach too.”

More information on KIMBERLY-CLARK PROFESSIONAL* can be found on its website: http://www.kcprofessional.co.uk

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