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Incentive FM becomes inaugural ‘Scotty’s Business Hero’ to bereaved armed forces children

Martin Reed, CEO at Incentive FM – Scotty’s Business Hero

Incentive FM has become one of the first Scotty’s Little Soldiers Business Heroes – a new initiative set up to help raise vital funds for children’s Armed Forces charity, Scotty’s Little Soldiers.

The initiative, which has been set up by the charity, is aimed at organisations who are keen to give a little back and make a difference to those who have lost a parent whilst serving in the British Armed Forces.  

Founded by war widow Nikki Scott in 2010, Scotty’s Little Soldiers supports children across the UK. The charity was set up in memory of Scott’s husband and father to her two children, Corporal Lee Scott, after he was killed in Afghanistan in 2009.

Every three years, Incentive FM employees are encouraged to submit their most deserving charity to be shortlisted as one of the potential beneficiaries. Once the shortlist is drawn up, the charity’s ‘champion’ gives a presentation on its work to secure the selection at Incentive FM Group’s annual conference.

Last year, one employee, gave a speech during dinner in support of the charity. Having previously served in the Parachute Regiment he invited colleagues who have served in the Armed Forces to make themselves known in order to highlight the number of people affected. A total of 125 Directors and senior staff at the conference unanimously voted to support Scotty’s Little Soldiers as Incentive FM’s next chosen charity.

Incentive FM now joins Scotty’s Little Soldiers as a Scotty’s Business Hero, a new venture aimed at companies of all sizes. It gives businesses the opportunity to support the charity through a number of means and allows them to become part of an exclusive club in which they’ll be able to take part in networking, events, fundraising challenges, social media activity and work closely with the charity.

On becoming part of Scotty’s Business Heroes, Chief Executive Martin Reed said: “We’re enormously proud to be supporting such a great cause. To us, we’re not the heroes – the heroes are those who are going through a tough time but still raising money for the charity. We want to support in any way we can to aid these terrific people.

“On a corporate level, we’re big enough to make a real difference to this charity and it’s one that strikes a chord with many of our employees who have links to the military. On a more personal level, having met Nikki and seen the work the charity does I couldn’t be more passionate about our support.”  

Charity founder, Scott, added: “We’re thrilled that Martin and Incentive FM have joined Scotty’s Business Heroes. The company has supported us greatly over the past year raising £28,000, so to have them on board again for our new business initiative is amazing.

“We’ve launched Scotty’s Business Heroes as we know there are more like-minded folk in the UK which can really help our members. By joining the club, we want to work together with companies to support children who have lost a parent in the Armed Forces.”

Keen to help raise awareness of Scotty’s in a number of different ways, Incentive FM also took part in Scotty’s Bobble Hat Day on 8 December 8, by wearing their favourite bobble hats, taking selfies and making a small donation to the charity.   

Businesses regardless of size can become a Scotty’s Little Soldiers Business Hero – to learn how you could get involved email: business@Scottyslittlesoldiers.co.uk or call Kate Dring on 07392 868290 for a confidential chat.   


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