Sheffield-based IPM Group has won a multi-year deal with Rotherham United F.C. to become the club’s new stadium facilities management partner.
As part of the newly signed partnership deal IPM Group will assume several duties at the AESSEAL New York Stadium, which include taking on an active role in the matchday and day-to-day operations of the football club, serving as the clubs primary partner for stadium management, including stewarding provision, stadium cleaning, CCTV monitoring and maintenance.
IPM Group’s logo will also feature on all three of the Millers shirts during their 2021/2022 campaign, following its summer release, with the company’s access management sub brand – inteliPod, featuring on the change and alternate shirts throughout the forthcoming Sky Bet League One Season. There is also the option to extend the front of shirt agreement beyond 2021/2022.
Commenting on the new partnership, IPM Group’s Chief Executive Rick Bailey said: “We are delighted to secure this partnership with Rotherham United, as a local company it gives us the opportunity to support and partner with a local family football club with excellent links to the community. We aim to provide employment opportunities to the Rotherham community within the New York Stadium and within South Yorkshire.”
Steve Coakley, Rotherham United’s Commercial Director said: “This agreement is not only a substantial one for the football club, but also an intricate one that has been discussed at length over the past few weeks and months as both parties have learned of the mutual benefits that working together will have going forwards.
“Importantly for us, they have an ethos that aligns so well with our own values, this will have an all-round positive impact not only for our respective organisations but also for many local residents as they will be looking to recruit staff from within the region. This was not only reassuring but a big plus for the football club.
“We have all had to adapt and work in different ways to those we did before the pandemic and IPM’s ability to be forward-thinking and versatile in those circumstances is a prime example of the type of organisation that we’re only too pleased to work closely in partnership with.”