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James Cropper get their hands on first load of London coffee cups

After the shock news that 5,000 coffee cups are disposed of in the UK every minute, we’re all keen to find out the truth behind the new cup recycling schemes popping up. How are they being collected? How are they kept separate from other recycling? What process allows them to be recycled, and into what exactly?

James Cropper are based in Kendal and have developed CupCycling technology. They take the virgin paper in takeaway cups and upcycle it into deluxe paper.

The team at James Cropper are hungry for cups. After investing in this superb technology, they are relying on businesses to do the right thing and set up a coffee cup recycling scheme with a forward-thinking recycling company.

Well, a landmark moment occurred recently when James Cropper was excited to receive their first load of coffee cups from a London materials recycling facility (MRF). Paper Round collects from 5,000 businesses in the Capital with their sorting facility based in Purfleet, Essex. Richard Burnett, Market Development Manager at James Cropper said, ‘We are delighted to be getting such good quality material from a MRF. It’s vital the coffee cups are collected in a separate stream so that the virgin paper used to make them can be recycled back into valuable products like our custom-made papers and COLOURFORM plastic-free packaging.’

Paper Round collects the full gamut of waste materials and are known for pioneering new forms of recycling to improve their clients’ environmental performance. Coffee cup recycling was soft-launched to Paper Round’s clients in October 2017 and will roll out in May this year. A special tough, colour-coded sack enables coffee cups to be collected at the same time as other recycling. This means there’s no need to send another vehicle to collect the cups, saving on emissions and helping to curtail air pollution.

Bill Swan, Director at Paper Round said, ‘We are very proud to be recycling coffee cups. Paper Round is all about real recycling, so working with James Cropper to ensure that our customers cups are made into high quality paper was very important to us. We look forward to recycling many more cups from our customers as we roll the scheme out.’

Driving forwards a circular economy is at the heart of Paper Round’s business; they enable their clients to buy back products made from their own waste by focussing on retaining quality in waste materials. By recycling their coffee cups through Paper Round, customers have the added bonus of a supplier who can provide professionally printed products, such as business cards, made from their own coffee cup waste. It’s these tangible circular product stories that really inspire businesses to transform the way they think about their waste: that treated in the right way, many of the things we dispose of are valuable resources with great potential.

Of course cup recycling is just one part of the solution. To wipe out those mountains of single-use cups, we need a multi-faceted approach, and reusable cups are going to play an important part. That’s just the reason leading high-street coffee chains are doing all they can to encourage us to bring a cup when we order our morning latte, with some impressive discounts up for grabs.

Through their green office supplies business, Paper Round has also sourced a range of reusable coffee cups, which can be branded, so they can help their customers tackle the issue of single-use coffee cups right at the top of the waste hierarchy. Today’s forward-thinking recycling and resource management firms need to be able to help their customers to reduce their overall waste output where possible, as well as providing a value-driven approach to recycling which treats our resources with the respect they deserve.

For more information visit www.paper-round.co.uk


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