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Jump launches Net Zero Challenge

Sustainability engagement expert Jump has launched the Net Zero Challenge, a new initiative to help people and organisations achieve their net zero goals.

The Net Zero Challenge is a sustainability engagement tool combining a digital platform with innovative communications that helps organisations motivate their people to reduce carbon emissions.

The Challenge is a response to the race to net zero, with employers aiming to achieve this in line with the UK’s commitment to net zero by 2050. With COP26 taking place in Glasgow this year, the spotlight is on UK businesses to deliver against carbon reduction targets.

The Net Zero Challenge platform features 30 unique net zero carbon activities related to travel, recycling, nature and energy, with more added each month tying into national events like World Environment Day. An impact dashboard allows participants and organisations to track the live impact of their actions through metrics like carbon emissions avoided and kilowatts of electricity saved.

The Challenge uses gamification to encourage behaviour change, as participants compete against other individuals and organisations with sector-specific leader boards.

Each month top-performing individuals win popular prizes including M&S vouchers and National Book Tokens.  Top teams win donations for charity and can vote for various community projects including local food banks and Trees for Cities’ Edible Playgrounds initiative.

The Net Zero Challenge has been designed for organisations that have staff working both from the office and at home. Participants can access the Challenge through their web browser on desktop, tablet or mobile as well as through dedicated mobile apps for iOS and Android. 

Over the last 10 years, 15 million positive actions have been completed by Jump programme participants who saved over 4,000 tonnes of carbon emissions in 2020. 

 Jump’s clients include Barclays, the University of Exeter and Manchester University NHS Foundation Trust.


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