Levy UK & Ireland, the sports and hospitality sector of Compass Group UK and Ireland, has been appointed the new catering and hospitality partner at Nottingham Forest Football Club ahead of the 2021/22 season.
The contract, which is for a five-year term, will see Levy supporting the Club to deliver legendary matchday food and beverage experiences at the City Ground stadium, as well as bolstering the venue’s conference and events operations.
Central to the new food strategy Levy will be in discussions with a number of local food and beverage companies about partnership and supply. In keeping with Levy Cares, Levy UK & Ireland’s sustainability commitment to the planet, its people, and the communities it operates in, Levy has committed to work with the best local suppliers, using a minimum of 80 per cent UK-produced seasonal fruit and vegetables by the end of 2021.
Levy will also work to deploy new and innovative technology to enhance fan experiences at City Ground. This will include the introduction of a new till system and digital screens that will speed up service and also reduce physical contact to boost fan confidence that the best hygiene measures are being adopted as they return to the stadium following the Covid lockdown. App ordering systems will also be implemented throughout the season to offer fans even more contactless ordering.
Levy will additionally work to support events at City Ground on non-match days, amplifying Nottingham Forest F.C.’s conference and events operations and building relationships with local business owners and industrial estates in the area.
The venue will also join Lime Venue Portfolio, Levy’s sales and marketing partner.
Jon Davies, Managing Director of Levy UK & Ireland, said: “After a trying season for football clubs and fans, we are thrilled to be partnering with Nottingham Forest F.C. to support them in bringing the very best in food and beverage experiences to City Ground.
“Together, we will build on Forest’s existing philosophy of providing a phenomenal matchday experience to every fan, while enriching and supporting the local community in everything we do. A big focus for us in our work will be to support and nurture local food and hospitality talent in Nottingham and promoting the professional development and welfare of everybody we work with. We’ll be working closely with Nottingham Forest to bring a fresh, modern approach to food and drink, whether it’s for matchdays or conferences and events. We are confident that we will give fans yet another reason to look forward to returning to City Ground in the 2021/22 season.”
In order to understand how FMs have navigated their way through the last year and their plans for meeting stringent waste and recycling targets we’ve posed a series of questions – aided by the advice and experience of our editorial steering committee.
The results of the 2021 survey will be published in FMJ magazine and form the basis of a white paper co-written by FMJ and the experts at Grundon on how to approach waste and recycling strategies.
To take part in the survey click here.