24, the first micromarket of its kind to be introduced to the UK foodservice industry, has experienced huge success last year having grown rapidly in the 12 months since launch. Eurest, part of Compass Group UK and Ireland, launched the innovative self-service 24/7 foodservice solution early in 2014 and business is now booming with five sites already open and another 18 in the pipeline.
Micromarkets are already a big hit in the USA and Eurest’s 24 solution is proving popular with call centres, manufacturing businesses and creative agencies, with clients including Dnata and ADP. 24 combines the latest cashless and card payment technology, and offers access to over 300 product lines to meet the changing needs of workplace catering.
Each facility provides an interactive shopping experience, with safety monitoring options and a backup system to ensure the facility is always available. To the majority of qualifying clients, 24 is completely free and the grab-and-go approach has been well received by clients, in particular sites with limited space whereby 24 can successfully operate as a stand-alone service or to complement existing work place restaurants.
Nicola Morris, managing director of 24 said:
“24 is being really well received by clients and consumers alike and our pipeline is very strong. We’re looking forward to ramping up our roll-out this year; there’s great potential to grow with businesses. Workplace catering is changing and 24 is a great example of how, through innovation, foodservice providers can tackle this change head on, delivering a tailored service solution which meets the requirements and budgets of a diverse client base.”
A leading client commented:
“We have been very pleased with this partnership and continue to work with 24 on innovative concepts in this area. The food is all fresh and has transformed our workplace.”