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North American Superbowl caterer acquires UK’s Lindley Group


Super Bowl stadium image CC credit Stephen Luke

Super Bowl stadium image CC credit Stephen Luke

The Lindley Group—which serves many of the country’s premier sporting venues and tourist destinations, including Tottenham Hotspur FC’s White Hart Lane, Leicester Tigers’ Welford Road and Watford FC’s Vicarage Road—has today announced its acquisition by Centerplate, the North American event hospitality leader. Terms of the deal were not disclosed.

Within the last year alone, Centerplate has served more than 100 million guests at 250 prominent entertainment, sports and convention venues in North America. Centerplate has provided event hospitality services to 30 official US Presidential Inaugural Balls, 13 Super Bowls, 21 World Series, and the 2010 Winter Olympic Games, among other high profile events.

The deal creates a global leader in event hospitality, with combined company revenues expected to exceed £660 million in 2013.

Jointly, the new company will provide food, beverage and merchandise services to more than 115 million guests annually, at many of the world’s most successful and iconic sporting facilities, convention centres and leading tourist attractions in North America and the U.K., including the Warner Bros. Studio Tour London – The Making of Harry Potter and The Hepworth Wakefield, a leading regional art gallery.

The companies have been quick to assure there are no plans to reduce the company’s combined workforce, which currently stands at over 35,000 people worldwide.

Each entity will continue to operate under its current name. The Lindley Group chief executive Adam Elliott will assume the title of president, The Lindley Group, and executive vice president, Centerplate, reporting to Centerplate president and CEO Des Hague.

Hague, who was born and raised in the UK and began his career in hospitality leadership positions throughout Europe, will draw on his extensive personal and professional background in the UK as he leads the global organisation. He commented:

“With the addition of this vibrant and growing business, the new Centerplate will bring our passion for culinary and service excellence to best-in-class clients around the world, with a continued focus on results, not rhetoric. ”

Elliott added:

“Achieving global scale through this merger with Centerplate is a massive boost for The Lindley Group, which will benefit from an infusion of resources and expertise while enjoying the operational freedom to bring our UK clients, fans and guests the food innovation and technology advances that Centerplate is pioneering at venues in America. Clients and fans will continue to see the same quality and service they know from The Lindley Group, and we are energised and excited to move forward with everyone in our current management team in place.”

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