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Around the UK, there are many industrial and science parks with no or very poor traffic safety measures in place. Upgrading them need not be costly.

Off the beaten track

Truvelo UK is helping site owners and tenants to improve road safety on non-public roads. The aim is to encourage a uniform standard of responsible driving at all times and everywhere.

Automated traffic enforcement and compliance is now commonplace on public roads. Extending their use onto non-public roads and estates is a logical next step.

More modern industrial estates, business and science parks feature physical traffic-calming measures as a matter of course. These include sleeping policemen, kerbs, bollards and lane geometries designed to limit vehicles’ speeds and/or proximity to pedestrians.

Where a location is owned or occupied by a single, larger organisation, technological solutions will often have been implemented — cameras for speed control, vision-based access-control systems with automatic number plate recognition, Speed Information Displays (SIDs) and so on. The technology supports corporate on-site traffic safety regimes which monitor and govern the driving habits of employees, contractors and visitors.

Owners and landlords of larger sites often provide similar solutions on behalf of multiple clients on the same site. However, many locations of a certain vintage have no measures in place at all. This is typically because they were built at a time when traffic safety was afforded less priority. Since then, such sites have been considered too small or of insufficient yield to merit upgrades, or else tenants have not perceived of a need.

Whether these locations may be considered safety risks is a point for debate but the cost of implementing improved traffic safety need not be onerous.

Broadening the offer


Calvin Hutt: “Although the emphasis is on improving safety and — ultimately — saving lives and preventing injury, the net effect is an uplift in customer service.”

Calvin Hutt, Sales & Marketing Director with Truvelo (UK), says that providing drivers with more uniform levels of expectation and responsibility has very positive effects.

“On private roads, spot speed enforcement camera systems can be used which are not UK Home Office Type Approved [HOTA].

“This need not mean that they are inaccurate — in many cases, approval is pending. It actually means that private sites can often acquire cutting-edge solutions ahead of public enforcement organisations,” Hutt notes.

Truvelo supplies both HOTA and non-HOTA camera solutions, as well as market-leading LED-based SIDs. Uniquely, the company can undertake in-house all of the civil engineering tasks relating to systems instalment and traffic safety-calming.

“Because we don’t subcontract our civil engineering work, we’re far more flexible in terms of design effort where a safety scheme is concerned — we can cooperate directly with clients to come up with more cohesive solutions,” Hutt continues. “As a natural progression of systems installations, Truvelo staff — fully qualified to work in a roadside environment and implement traffic management — can apply road markings for lanes and parking, lift and drop kerbs, install sleeping policemen and so on.”

A near-term aim is to launch consultancy services, with Truvelo providing advice and a design lead. A further extension will be provision of enforcement as a service, with cameras being linked to Truvelo-managed back office systems.

“On public roads, unsafe drivers run the risk of licence endorsements or revocation. This option is not open to private companies, however they can choose to exclude from their facilities individuals and companies who commit serious and/or persistent offences. Often, the latter is done on a points basis, and we offer the data-management capabilities to facilitate this,” Hutt states.

“Not all of this is punitive, however; managed services can be used to improve the customer service of even the smallest companies. This includes access control — recognising when a client is arriving and controlling barriers, allocating parking, providing staff with notifications of visitors’ arrivals and so on.

“These digitised services are Cloud-based and entirely secure. And, although the emphasis is on improving safety and — ultimately — saving lives and preventing injury, the net effect is an uplift in customer service.”

www.truvelouk.com

-ends-

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