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Signing the new agreement from left: Hussein H. Abudawood, Max Adam, Robin Leith, and Omar Abudawood

RP Adam signs historic new deal in Kingdom of Saudi Arabia

RP Adam Ltd announces the conclusion of negotiations and the confirmation of a new Trademark and Manufacturing License Agreement with Abudawood Industrial Company for the manufacture of Arpal branded chemical products in the Kingdom of Saudi Arabia. This historic deal serves to further cement, for the next decade and beyond, the long-standing relationship between the Adam and Abudawood families that dates back to 1987.

RP Adam’s long term involvement in the Middle East began even earlier in 1976, when the company was exhibiting in London, and a chance meeting with a guest from Saudi Arabia led to the company’s chairman, Geoff Adam, reaching an agreement for the importation of Arpal branded chemicals into the Kingdom. As the first Western business to sell cleaning and hygiene products into Saudi Arabia, the company then set up a new import and trading operation in 1979, under the sponsorship of HRH Price Mohammed Al Faisal Al Saud.

These were pioneering times, and the company was awarded the Queens Award for Export Achievement in 1983 in recognition of its achievements as an outstanding ambassador for UK business abroad. As the business flourished, so did the economic and social development of Saudi Arabia, and it was inevitable that, as part of an active “Saudi-isation” programme, the importation of finished goods would be discouraged in favour of newly established local manufacturers. It was against this backdrop that a long term agreement was signed with Abudawood, one of Saudi Arabia’s foremost trading and manufacturing families, to manufacture Arpal products under licence in Yanbu and to thereafter distribute the products throughout the Kingdom.

Robin Leith, managing director says, “Having spent seven years living in Saudi in the 1980’s, I have many fond memories of my time there and this new deal is very close to both my heart and that of Geoff Adam, as we were the ones that brokered the original deal nearly 30 years ago. When that deal was done, Hussein Abudawood was both a competitor and a close friend and it says a lot about this relationship that, on the expiry of the initial 25 year agreement, we should immediately sit down and sign another one. The Adam and Abudawood families have strong ties, and in this part of the world in particular, you cannot under-value that bond from a business perspective. To sign this new deal with my friend and business partner Hussein Abudawood, means the world to me personally, and signals a new chapter in the evolution of our partnership. There are new family members involved in both businesses and with Max Adam and Omar Abudawood spearheading this new venture, we should see exponential growth over the next few years.”

The Saudi marketplace for institutional and industrial cleaning chemicals is huge. With a population of over 30million people today, there will be Arpal KSA branded industrial chemicals targeted at the construction, oil & gas, and mining sectors along with maintenance and hygiene chemicals for the institutional sector, with particular focus on floor care, kitchen hygiene and building services cleaning.

Max Adam, sales & marketing director says, “It’s hard to believe, after 20 years with the company, that I was only six when my father initiated his business interests in Saudi Arabia, and I’ve heard so many stories from the “good old days”, many of which are now part of our company’s folklore. However, we are now fully focussed on the present and the future and I am really excited about the opportunities that will come from this deal. We may have been together for almost three decades, and established a strong brand entity, but there will be a number of new, fresh ideas that we will be bringing to the market and my focus will be on helping Abudawood Trading Company (ATC) market a brand new Arpal KSA range. With web based marketing initiatives, social media and product training for the ATC sales teams, I am positive we can leverage the benefits of the Arpal brand and the Abudawood name to maximum effect.” 

For more information visit www.rpadam.co.uk or email max.adam@rpadam.co.uk.

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