Sodexo, Carillion and Mitie have been revealed as the top three users of social media among facilities management service providers. That’s according to the second annual research report from facilities management (FM) communication specialists Magenta Associates. The report, Social Media in the Facilities Management Sector, includes, for the first time, a ranking of the best social media communicators which are:
- Carillion Support Services
- Mitie Group
- Kier Services
- ISS Facility Services
- Johnson Controls GWS
The ranking was compiled combining measures including number of active followers, number of tweets/ posts during the research week and Klout scores together with a subjective assessment of the range and content of social media activity.
The 44-page report analyses new and developing trends within social media and how its use has developed in the FM industry. It looks at each of the top 50 FM service providers’ performances across the main social media channels: Facebook, Twitter, LinkedIn, YouTube and Flickr and compares them with their 2012 performance.
The research explores: what organisations in the facilities management sector have done to date in their use of social media (through an in-depth analysis over a test period during October 2013) in terms of frequency of use and timing; the audience; the content published; and the maintenance of the conversation. This information is then compared to the 2012 research to see if there are any increasing trends, or improvements in the general operating of social media channels.
“Although the uptake of social media has increased since our last report, it is still evident that the FM sector either isn’t fully committed to the communications tool, or doesn’t understand it,” explained Cathy Hayward, managing director of Magenta. “Channels are often set up as it is seen as the done thing to do, however there is often little thought to the resources needed to effectively run them. Without a social media strategy and staff to run the channels, effective communication is impossible.”
The report’s publication marks the launch of Magenta’s social media division, which includes social media audits, strategy and content planning, as well as full social media management services.
“We’ve provided social media advice and content as part of our PR and marketing offering for some time, but given the increasing importance of social media as a B2B communications tool, we felt it was time to launch a dedicated division,” added Hayward.
Magenta is also offering social media training, and all the firm’s training delegates will receive a complimentary hard copy of the report.
The report is also available to purchase as a hard copy, or as a downloadable PDF.