Sustainability Live which closed at the NEC last week having delivered a successful 2015 exhibition has announced big news for 2016 in the form of a comprehensive rebrand.
Extensive third-party research showed that the audience and supplier community wanted a single brand to integrate content across the company’s whole website, conferences and exhibition portfolio. The research also showed the changing of the events name to edie2016 was the obvious choice, because www.edie.net has been a trusted part of the workflow of 60,000+ energy, environment, facilities and sustainability professions for almost 20 years.
The rebrand follows a successful 2015 show, which saw an increase in both visitor and exhibitor numbers, driven in part, by the introduction of major new show features. These included a strategy-focused conference, under the headline ‘From risk to resilience’, alongside the event’s best CPD-accredited, practical seminar programme to date. The conference featured talks and panel debates from sustainability experts representing the UK’s most recognised brands, including Tobias Larsson, head of resilience, DHL, Charlotta Lyon, VP corporate affairs Western Europe, Carlsberg Breweries and Gio Patellaro, head of energy supply and risk, Marks & Spencer, and many more.
Paul Crewe, Sainsbury’s head of sustainability, energy and engineering, who took part in the conference session ‘Energy – the bottom line: use less, make your own, buy smarter’ and the Energy Recovery Theatre session ‘Fuelling CSR: creating brand value by closing the loop’, commented:
“It’s always enjoyable to come to Sustainability Live. The debate and discussions in the two sessions I was able to speak at have been excellent. I was very enthused to see so many people in the conference who are here to listen and be engaged and who plan to do something to help their own organisations when they leave the event.”
Other new show features unveiled this year included four Topic Trails – ESOS, energy-efficient buildings, energy generation and smarter systems – helping connect visitors with the most relevant exhibitors, products and technologies in the most time-efficient way.
Also new was the edie Innovation Zone, supported by the Knowledge Transfer Network, which highlighted the latest emerging technologies in trial stages of development.
Angela Himus, director for the water and sustainability portfolio at Faversham House said:
“We are delighted with the reaction to the new edie brand and with the great reception to the many new features at this year’s show. edie2016 will build on this and explore new topics which are core to our audience. The event will return next year with a stronger focus on innovation, plus a tighter format over two days.”
edie2016 will take place at the NEC on May 17-18 and will again co-locate with Utility Week Live, the UK’s first and only event dedicated to the business, operational and technical needs of the UK’s water, electricity and gas utilities.