Ian Summers of The Balanced Food Co, and Mark McCann, from Food First, have agreed to build upon their success and merge their businesses from December 2019. The new business, trading as The Balanced Food Co, has been founded with meaningful food and people values; with a balanced approach to good food and nutrition to deliver sustainable lifestyle benefits to its clients and their customers.
Speaking about the merger, Summers said: “We are excited to be disrupting the foodservice marketplace by offing new concepts which reflect many clients desire to improve wellbeing for their employees. The marketplace has been the same for too long. We believe it is time for some new thinking.”
The Balanced Food Co says it will be targeting progressive-thinking clients in Business and Industry, and Independent Education, who understand the benefits nutritious food has on the wellbeing of its employees or pupils. Adding it will offer something different in a crowded marketplace as it looks to widen its customer base in London and the South.
McCann said: “It’s exciting times for our new business. Prospective clients and many consultants have been looking for a new company with new ideas. Enquiries have been very strong and 2020 is looking very positive.”