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Viridor broadcasts renewed waste management deal with MediaCityUK

Viridor has had its waste management and recycling partnership with MediaCityUK, the Salford home of the broadcast giants the BBC and ITV, renewed for a further three years.

The contract, which is in operation seven-days-a-week sees Viridor collect an annual average of 210 tonnes of card/paper, 170 tonnes co-mingled mixed recycling and 800 tonnes of general waste.

According to the waste management firm its unique split-body vehicle enables it to “maximise their recycling potential, maintain a landfill diversion solution whilst significantly reducing carbon emissions”.

The safe and sustainable “trio bin” recycle and waste collection service is achieved by separating waste into cardboard and paper, co-mingled (glass, plastic and cans) and general waste (mixed residual/organic waste). These are emptied into state-of-the-art split body trade vehicles which feature three pods (one for each waste stream) which means all the waste can be collected during one site visit.

The contract will also see Viridor collect the majority of all waste and recycling while MediaCityUK is sleeping. The remainder – that closest to residential areas where noise reduction is essential – will form part of a later visit.

The cardboard recovered as part of the contract will be recycled through the Trafford Park facility with the co-mingled material destined for the Warth Road Materials Recycling Facility (MRF) in Bury.

General waste, that which cannot be recycled, will be directed to Viridor’s energy recovery facility in Runcorn to create renewable energy.

Peel Media’s Customer Service Manager, Rachel Williams, said: “Over the past five years Viridor has proved both innovative and proactive in its approach and we look forward to developing this relationship further.

“Sustainability and carbon reduction are important to both MediaCityUK and all our tenants. Knowing that Viridor has provided a solution which considers our ethos was a key factor in decision.”

To cement the new agreement, Viridor and MediaCityUK, which first started working together in 2013, intend to incorporate new “in partnership” messaging on the collection vehicles, drivers T-shirts and new bins.


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