FMJ Facilities Management magazine providing industry-specific intelligence to FM and property professionals
Evolved from Blackjack Promotions, the new brand offering expands ABM’s global focus on guest experience.
ABM has announced the rebrand of Blackjack Promotions under ABM. Blackjack’s specialised creative and human-centred capabilities will be delivered through a new ABM Experience Solutions (AX) offering. Marking a strategic step in ABM’s growing guest experience capabilities, the solution brings together the innovation, people-first focus, and operational excellence that define the ABM brand.
Building on Blackjack Promotions’ 30-year legacy as a leader in travel retail staffing and experiential marketing, ABM Experience Solutions will serve as ABM’s dedicated platform for delivering creative, human-centred experiences that connect brands with customers across the UK and Ireland. ABM says the move underscores its growing emphasis on the power of experience as a differentiator for its clients — from airports and venues to retail environments and commercial spaces — reflecting the company’s commitment to shaping real human moments that enhance brand connection and customer loyalty.
Richard Sykes, Senior Vice President & President, ABM UK & Ireland said: “This brand integration is about more than a name change — it’s about unlocking opportunity. Since its founding in 1995, Blackjack Promotions has built a reputation for creativity and excellence. By integrating that legacy into the ABM brand, we’re strengthening our UK and Ireland expertise and creating a platform for future growth internationally — expanding ABM’s reach into new sectors and experiences.”
The ABM Experience Solutions (AX) service offering will centre around four pillars:
- People: Expert staffing and ambassador deployment — trained, brand-aligned individuals who represent your culture and deliver standout service
- Experiential: Design and delivery of immersive, brand-enhancing environments — from pop-ups to permanent activations
- Learning & Development: End-to-end training design and delivery — shaping confident, capable teams who live customers values
- Service Design & Consultancy: Strategic advisory on service journeys, workforce planning, and customer experience — helping clients build, optimise, or transform their proposition
“This move is about combining the best of both worlds,” said Leanne Nutter, Retail & Brand Director, ABM. “Our clients value the creativity, flexibility, and personal service that have defined Blackjack Promotions. Now, we’re able to pair that expertise with the stability, compliance, and multinational reach that come with being part of ABM. It’s an exciting next chapter — one that strengthens our position for the future.”
Cary Bainbridge, Chief Marketing Officer, ABM added: “The ABM Experience Solutions offering and capabilities of this specialised team reflect how our brand continues to grow beyond traditional facility service delivery. As a multinational organisation, we’re investing in solutions that create genuine connection — between people, places, and possibilities. By evolving Blackjack Promotions into ABM, we’re building on a proven foundation of creativity and expanding it across our sectors to help clients elevate the guest experience in every environment.”
The way we work has changed – yet, many organisations are still relying on rigid, one-size-fits-all tools to manage desks and meeting rooms, according to a new study from workplace management solutions provider, Matrix Booking.
Spreadsheets, calendars, and generic booking software may have worked once, but they’re struggling to keep pace with today’s flexible, hybrid workforce. The result? Wasted time, frustrated employees, and expensive underutilised space.
Matrix Booking’s new study, ‘One-size-fits-all booking systems don’t work for today’s workforce’, explores why current systems are falling short – and how organisations can reimagine workspace management to boost efficiency, employee experience, and cost savings.
To download your FREE copy click here.
