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Levy, the sports and entertainment arm of food services business, Compass Group UK & Ireland, has acquired international sports marketing agency, The iLUKA Collective.
iLUKA delivers strategic architectures, from brand experience and hospitality to bespoke digital platforms, which simplify the complex environments of major global events, including the recent Milano Cortina Winter Olympic Games 2026 and the upcoming FIFA World Cup 2026.
By integrating iLUKA’s specialised expertise, Levy says it will strengthen its position as an international leader, capable of delivering end-to-end solutions that bridge the gap between world-class events & venues, and the brands that inhabit them.
The acquisition allows Levy to extend its premium service offering further, beyond venue and event, marketing, sales, sports travel & operations, and into the world of brand partners and sponsors.
Charlie Buck, Chief Commercial Officer, Levy, commented: “This acquisition is a vital addition to Levy’s growing portfolio. We now offer a comprehensive wraparound proposition, with iLUKA broadening our expertise into the world of brand activation and major international events. The iLUKA Collective joins our portfolio of businesses dedicated to delivering world-class premium experiences to an international market, ensuring we remain the partner of choice for the world’s best sporting events and venues.”
Felicity Shankar, CEO of The iLUKA Collective, said: “For decades, Jon Hilman and I have been at the forefront of crafting unique and unforgettable experiences for guests which drive business results for our clients, all whilst navigating the eternally complex operating environment of global events. We are tremendously excited to join Levy, giving our global event clients access to unparalleled resources to meet the demands of the scale and scope of the upcoming global event calendar, whilst also deploying our specialist teams into new sporting arenas as part of the Levy Sport and Entertainment offering.”
The acquisition follows the appointment of Richard Thompson as Levy Chair at the end of 2025. Thompson’s leadership was established specifically to accelerate Levy’s ambitious growth plan, and the integration of the iLUKA Collective serves as a major milestone in that trajectory, reinforcing Levy’s commitment to dominating the international experience economy.
