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IFMA’s Top Global FM Influencers shaping the future of facilities management

RECOGNISED FOR BEING A PASSIONATE ADVOCATE FOR THE PROFESSION VIEW
JACKIE BIRD,
WORKPLACE DIRECTOR, BIRD WORKPLACE CONSULTANTS

Being named one of IFMA’s Top Global Influencers was a moment of immense pride, and deep reflection. After nearly three decades in the facilities management and workplace industry, I’ve journeyed from a rookie move manager to the Managing Director of an award-winning consultancy. Every step has been driven by a genuine love for the profession and a commitment to shaping spaces that empower people.

This is why I have served in a variety of key volunteer roles with the Institute of Workplace and Facilities Management (IWFM), including chairing the Women in FM committee and the Workplace Special Interest Group and have also contributed to industry standards through the IWFM BIM/Soft Landings Task Force.

When FMJ invited me to share what this recognition means, both personally and professionally, I paused to consider its true significance. For me, the award is more than a title. It’s a testament to the impact I’ve made helping clients transform their workplaces into environments that foster productivity, wellbeing, and change. It’s also a nod from my peers, acknowledging the years of dedication across the UK and beyond.

LISTENING BEFORE LEADING

Success in this field doesn’t come from imposing ideas, it comes from listening. Early in my career, I learned that effective workplace consultancy begins with understanding. Clients often have bold aspirations, but those visions must be grounded in operational reality. By taking time to grasp their business objectives and desired outcomes, I’ve helped organisations navigate change with clarity and confidence.

Coaching teams through transformation, whether cultural, spatial, or strategic, has been one of the most rewarding aspects of my work. It’s about aligning ambition with feasibility, and guiding people toward solutions that truly work.

A PROFESSION DEFINED BY AGILITY

Facilities management and workplace strategy are industries built on evolution. We’ve had to adapt to seismic shifts, from the rise of AI and digital infrastructure to tightening data security regulations and the urgent call for sustainability. Few sectors demand such agility.

Whether in London’s bustling business districts or global hubs abroad, our profession is constantly innovating. We’re not just managing spaces, we’re reimagining them. And that’s what makes FM so exciting: it’s a discipline where change isn’t feared, it’s embraced.

LOOKING AHEAD

This recognition isn’t a finish line, it’s a milestone. It reminds me that influence comes not from accolades, but from action. As our industry continues to evolve, I remain committed to listening deeply, thinking boldly, and leading with purpose. I am truly honoured to be included in this list of 36 esteemed industry colleagues worldwide, and to be one of only three colleagues chosen from the UK. Thank you IFMA for presenting me with this prestigious award. I am extremely grateful.

About Sarah OBeirne

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