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Levy, Compass Group’s sports and entertainment arm, has launched a new umbrella brand – Lyvera – in a strategic move to expand the company’s experience offering on an international scale.
The ambition is to further grow the business into new and existing regions and to double the turnover of the companies under the Lyvera brand to £350 million by the end of 2028. The Lyvera portfolio of companies, will report into Levy which is aiming to double its market size in Europe by the end of 2028.
Lyvera now becomes the international umbrella brand for a portfolio of market-leading businesses: Keith Prowse, Gullivers Sports Travel, The Experience Golf, Lime Venue Portfolio, Events International, The Venues Collection, and recently acquired The iLuka Collective.
The Lyvera wrap around offering will bring the expertise and experience of the seven different companies together to deliver premium experiences, sports travel, venue management & brand experience to an international market. The existing brands will continue to operate in the UK.
Jon Davies, CEO of Levy, has appointed Charlie Buck, formerly Chief Commercial Officer, Levy, as CEO of Lyvera.
Buck said: “We want to be able to frame sports, entertainment and business moments at the greatest events and most iconic venues on earth, Lyvera will allow us to align our businesses and proposition under one group brand and on an international scale.
“Lyvera will see us broaden our reach and showcase the full range of services that we offer to our customers and clients, in a clear and cohesive way, to rights holders, venues and to major international governing bodies as well.
“This is about placing people, businesses, talent and brands at the heart of the world’s greatest sporting events and venues and, communicating our proposition to the world.”
Richard Thompson, Chairman of Levy UK, commented: “This is an extremely exciting new development and proposition from Levy and reflects the shift in expectations around hospitality and looking for a new more elevated premium experience at sporting, entertainment and business events.
“The launch of Lyvera is responding to the shift in expectations and will be to the benefit of our existing and future clients and partners. The experience and portfolio of Levy and Compass Group is second to none and continues to set the standards for others to follow.”
FMJ and Watco Webinar: Meeting compliance in a new culture of accountability
From January 2026, the Building Safety Regulator (BSR) formally separated from the Health and Safety Executive (HSE). Created under the Building Safety Act 2022 in response to the Grenfell Tower tragedy, the BSR is designed to raise safety standards across the built environment and introduce a stronger culture of accountability, transparency, and proactive risk management.
This shift places facilities managers in a more strategic safety assurance role – far beyond routine maintenance.
FMJ and Watco are hosting a webinar on 22 April at 11:00am to explore what this new regulatory landscape means for FMs. To register for the webinar click here.
Can’t make it no problem…
Simply register above and after the webinar has been broadcast, we will send you a link to watch the recording.
