CASE STUDY TOMMEE TIPPEE
CREATIVE
EXPRESSION The company behind Tommee Tippee wanted its new HQ building to
support growth and agile working, wow its staff and celebrate the
‘rollercoaster ride’ of bringing up baby
Mayborn Group, the global company behind parenting super-brand
Tommee Tippee, recently invested around £2 million in a new HQ
o ice on Tyneside, near Newcastle, to support ambitious global growth
plans. The brief for the new o ice was to design a space that would
enhance the employee experience, bring parenting ‘to life’ and create an
HQ that would build pride, attract talent and reflect the strength of the
brand internationally. Explains Louise Rich, Global Head of HR: “The old
site created a number of challenges, not least in terms of attracting and
retaining talent.”
In April 2018, following 12 months of searching, Mayborn Group acquired a
new o ice building on Balliol Business Park, North Tyneside, and Ben Johnson
24 DECEMBER/JANUARY 2019
Interiors was assigned to design and fit out the new, 3,145 sq m workspace.
This new site was twice the size of Mayborn’s existing premises in nearby
Cramlington, Northumberland, and o ered the business ample expansion space
to accommodate a growing workforce and high calibre talent.
The existing workplace had been a converted warehouse, which had suited
the business in the early days, but the rapid development of Mayborn Group and
its products had since outgrown the building. Sta were working in a restricted
space and there was no suitable area for groups of people to gather for briefings.
Additionally, there was no room for hot-desking and new starters caused yet
another space headache. Meeting rooms were rarely free as every available
space was taken up with desks. Car parking and transport links were also