MONTH IN FM
FEBRUARY 2019 53
FMJ.CO.UK
PUTTING THE BUZZ BACK INTO BINGO
Delivering a rebranding strategy across a
number of locations to a tight timescale is no
mean feat. Nevertheless, Bagnalls delivered
100% on its commitment to redecorate over 30
Bingo clubs as part of a rebrand for Buzz Bingo.
Bagnalls is a specialist painting and decorating
contractor and its Special Projects division
managed the redecoration of more than thirty
clubs across the Southern region, with the support
of the local Bagnalls branches.
With such a varied estate the process had to
planned to perfection and a bespoke redecoration
scheme developed for every club. The team at
Buzz Bingo provided clear instructions for each
individual site from Plymouth to Colchester. All
customer facing areas including, the lobby, bingo
sales area and bingo hall were highlighted for
redecoration with a contemporary colour palette of
dusky pinks and greys.
To meet the exacting timescales, the Special
Projects division:
Centrally coordinated the work across Bagnalls
network of branches.
Ensured that hand-picked teams of directly
employed painters were assigned to each of the
clubs in their area.
Made sure that the site foreman met with the
local club manager daily to reassure them of
the works completed to date and that all work
areas were free of hazards at the end of each
working day, eliminating any risk to Buzz Bingo’s
customers and sta .
Communicated regular updates with Buzz
Bingo’s Project Team.
Completed all works to time and specification.
O ered flexibility and adapted easily to change
to variations in the scope of work.
And, ensured that all clubs were handed over to
Buzz Bingo snag free.
From the outset the remit was absolutely clear,
that whilst delivering the rebranding programme,
the wellbeing of the Buzz Bingo customers was
paramount. Bagnalls therefore arranged their
safe systems of work to eliminate any impact
the redecoration works would have on the daily
influx of customers. Of particular importance was
maintaining a quiet working environment at all
times, even though works were undertaken whilst
the club remained open to the public. To meet this
requirement, the local site teams avoided painting
in the bingo halls during peak playing times.
Furthermore, Bagnalls had to plan its
programme of works alongside signage and screen
contractors, so the timeliness of the painting
resulted in the e icient delivery of sequenced
works by other contractors.
Also, key to the success of the project, was the
support provided by the paint manufacturer, PPG
Architectural coatings, who provided a Johnstones
Trade paint specification to meet the needs of Buzz
Bingo. Special batch mixes of the accent red used to
match the Buzz Bingo branding were manufactured
at their site in Birstall, to ensure the colour and
sheen of the new branding.
The final feedback from the Head of Projects at
Buzz Bingo, said it all “We did it!! THANKYOU…. I
am really proud that we have delivered as a team
our part of relaunching the business, we could NOT
have done it without the passion, commitment, and
drive that you have shown throughout this project.
Pass on my thanks to your teams, they deserve a
huge well done for this project. Thanks again.”
www.bagnalls.co.uk (01274) 714800
/www.bagnalls.co.uk