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Oak View Group (OVG), a global leader in premium live entertainment infrastructure and services including venue development, venue management, hospitality, and sponsorship sales, has confirmed a new strategic partnership with ACC Liverpool, operator of the M&S Bank Arena.
The partnership sees OVG working with ACC Liverpool to help programme the M&S Bank Arena and drive new commercial partnerships for the venue. OVG is working with the M&S Bank Arena team to attract the biggest and best acts into its programme, giving fans in Liverpool even more choice through a year-round calendar of first-class events.
OVG built and now operates and programmes Co-op Live in Manchester, which has quickly become one of the number one touring destinations in the world, welcoming artists including Paul McCartney, Bruce Springsteen, and Drake in the last year.
OVG’s world-renowned commercial partnerships team will also support the M&S Bank Arena to add to its roster of existing partners, helping drive commercial success and further boosting the fan experience.
Gary Hutchinson, Executive Vice President – Global Touring & Content, OVG, commented: “We’re delighted to be working together with the team at ACC Liverpool to create more opportunities for the M&S Bank Arena and the city, and help bring the biggest arena touring acts to Liverpool. We want to help deliver the vibrant, future-facing arena experience that this incredible city deserves.”
Ben Williams, Commercial and Business Development Director, ACC Liverpool Group, said: “Liverpool is a city that has always punched above its weight, and by partnering with OVG on the M&S Bank Arena, we are gaining a wealth of experience that will elevate our programming and commercial partnerships. We know that people who live in and visit this city love to go out, so we want to give them a bigger, better, more diverse calendar of sports and entertainment shows, and we’re excited to be working with the team at OVG to help realise these ambitions.”
The announcement is another exciting milestone for OVG in the UK, building on partnerships with other iconic UK and international stadiums such as Allegiant Stadium, Scottish Gas Murrayfield Stadium, and Zayed Sports City Stadium.
