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Wembley Way, London

Pinnacle Group expands FPRP portfolio with new partnership 

Pinnacle Group has announced a new partnership with Zen Housing, a for-profit registered provider (FPRP), further strengthening its position as a leading housing management provider for institutional investors and emerging affordable housing platforms.

Through this partnership, Pinnacle is now managing 135 homes on behalf of Zen, following a series of handovers over the summer at Oadby in Leicestershire, Desborough in North Northamptonshire and Chertsey in Surrey.

The most recent and largest handover took place at Wembley Way, London, where 104 new Shared Ownership and Affordable Rent homes were delivered in partnership with Quintain and SO Resi Partnerships.

Claire Kober, Managing Director, Homes at Pinnacle Group, said: “This partnership reflects the growing demand for professional, resident-focused housing management services in the for-profit registered provider space. We are proud to be working alongside Zen and to be the trusted partner of choice for organisations seeking to deliver high-quality, affordable homes at scale.”

Sergey Pichugin, Operations Director Asset Management for Zen Housing said: “Our partnership with Pinnacle reflects a shared commitment to providing well-managed, affordable homes that residents can be proud of. Their strong operational capability and focus on community outcomes make them a valuable partner for Zen as we expand across the UK.”

With the addition of Zen Housing, Pinnacle now provides services on behalf of 11 for-profit registered providers, including partnerships with MTD Housing (backed by Pears) and NewArch Homes (backed by Octopus Investments).

Pinnacle’s comprehensive housing management offer includes tenancy and estate management, repairs coordination, compliance and resident engagement.

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