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Water retailer, Wave has supported the saving of 10.47 billion litres of water since kicking off its Social and Sustainability initiative in October 2021, a new report has revealed.
The sustainability-focused utilities provider has published its latest Social and Sustainability Promise report, outlining its performance over the past financial year and the record-breaking savings for its customers. Alongside this, it also revealed it has achieved its five-year water-saving target one year ahead of schedule.
This remarkable achievement is equivalent to 4,000 Olympic swimming pools or feeding Niagara Falls for over an hour. It was made possible through Wave’s active water management service, which supports its customers to improve their water efficiency.
With the UK predicted to have a shortfall of nearly five billion litres of water per day by 2055, according to the Environment Agency, this milestone is a significant contribution to national water savings and long-term resource resilience.
In addition to exceeding its water-saving target by supporting its customers in improving their water efficiency, Wave has continued to invest in its people, planet, customers and communities. In the last year alone, the national water retailer has:
- Saved 3.1 million kg of CO2
- Completed 2,068 volunteering hours
- Attended 11 volunteer events
- Replaced 259,975 paper bills with e-billing
- Attained an 82 per cent employee engagement rate across their employee survey
- Achieved gold for Best CSR strategy and Health and Wellbeing at the UK Employee Experience Awards
- Continued to deliver market improvement projects, including launching a legionella monitoring solution trial in partnership with Infersens
Wave leadership planting trees at Deeping Gate
Despite having a strong year of growth, with revenue and profits rising as well as welcoming over 48 new employees to its 320 + team, Wave relocated its Peterborough office earlier this year, deciding to downsize as part of its continued focus on being an environmentally conscious business.
The newly refurbished 1,300 sq.ft office is fitted with a brand-new energy-efficient heating and cooling system, passive infrared sensor lighting and consumes no gas – saving 22 tonnes of CO2e and diverting 12 tonnes.
Lucy Darch, Chief Executive Officer at Wave, said: “With growing demand on water resources, and the recent Cunliffe Review bringing a renewed spotlight on companies to deliver on their commitments, the water industry is currently navigating a period of significant change.
“I am incredibly proud to say that we haven’t just continued to meet the objectives set out in our annual Social and Sustainability Promise – we’ve exceeded them, working with our people, wholesalers, customers and communities to make a real difference to our planet.”
The achievement of this water-saving milestone comes following the Durham-headquartered retailer becoming the first company to be crowned ‘Water Retailer of the Year’ for the third time at the prestigious 2025 Water Industry Awards in Birmingham.
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