FMJ Facilities Management magazine providing industry-specific intelligence to FM and property professionals
Industry leaders Amanda Kay and Jo Newton are “redefining workplace hospitality” with the launch of a new fully independent guest services brand.
Inspired by the Greek goddess of home and hospitality, Hestia is a focused, high-touch guest services offering for corporate clients, with a focus on warmth, precision, and meaningful human connection. According to Kay and Newton the brand introduces a “new level of care and craftsmanship to workplace hospitality” — where every detail, interaction, and touchpoint is intentionally designed to elevate the experience.
Kay and Newton founded Hestia to fill a clear gap: truly agnostic, bespoke guest services for organisations that want flexibility and a partner who represents their brand as carefully as they do. Hestia works seamlessly alongside independent catering and workplace FM partners to support clients who want an integrated solution without compromising on specialist expertise.
Co-Founder Kay said: “As founders, we’ve always championed cultures where people feel seen and valued. With Hestia, we’re taking that commitment further. Clients can trust that our only agenda is theirs and that we deliver service with both warmth and precision.”
Co-Founder Newton added: “There’s a real appetite for a partner who is dedicated solely to guest services. Hestia brings the expertise, rigour and consistency clients expect, while delivering meaningful value through partnerships built to last.”
Hestia is a new business but not a beginning. Kay and Newton’s leadership is grounded in over a decade of collaboration. Together, they played pivotal roles at Portico Corporate Reception Management, one of the UK’s largest front-of-house brands. In 2022, Kay launched Amplify Guest Services, and Newton quickly joined her, helping the business earn recognition as an Elite Top 6 Best Place to Work in Hospitality in The Caterers Best Places to Work in Hospitality.
Amplify was acquired by WSH as part of the Group Genuine deal in September 2024. Following that acquisition, both chose to return to full independence, founding Hestia to combine their operational strengths with the agility and autonomy that enable true partnership.
Their approach is shaped by three core principles:
1. Bespoke, not borrowed
2. Inquisitive by nature
3. People matter most
Hestia is one of the few standalone guest services specialists. This independence is deliberate. It keeps the business client-focused, unbiased, and flexible, while allowing collaboration with expert independent partners in FM and catering.
The way we work has changed – yet, many organisations are still relying on rigid, one-size-fits-all tools to manage desks and meeting rooms, according to a new study from workplace management solutions provider, Matrix Booking.
Spreadsheets, calendars, and generic booking software may have worked once, but they’re struggling to keep pace with today’s flexible, hybrid workforce. The result? Wasted time, frustrated employees, and expensive underutilised space.
Matrix Booking’s new study, ‘One-size-fits-all booking systems don’t work for today’s workforce’, explores why current systems are falling short – and how organisations can reimagine workspace management to boost efficiency, employee experience, and cost savings.
To download your FREE copy click here.
