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Global venue and event management company, Legends/ASM Global, has been appointed as the new, official catering service provider at Chelsea FC’s Stamford Bridge and Kingsmeadow.
The new multi-year partnership brings Legends/ASM Global’s wealth of expertise to Chelsea, where the team will deliver a unique and fresh approach to the culinary experience for all guests, ensuring world-class match day and premium experiences for Chelsea FC fans and guests.
Commencing this 2025/26 season, Chelsea FC has appointed Legends/ASM Global to enhance the F&B operations across both Stamford Bridge and Kingsmeadow. This includes the reimagination of premium hospitality catering, ensuring the highest levels of innovation in the club’s suites and lounges. The partnership spans both match day and non-match days, as well as conference and events (C&E) catering, and the training and development of the club’s F&B and hospitality teams.
Bonnie Rolfe, Venue Director at Chelsea FC said: “As a club, we are committed to excellence in everything we do. We want to ensure the match-day experience for our fans at Stamford Bridge and Kingsmeadow meets that ambition with a world-class food and beverage offering. We are looking forward to working with Legends/ASM Global to deliver on this and ensure Chelsea’s stadium catering is second to none.”
Chris Bray, Legends/ASM Global President, Europe commented: “We are delighted to partner with Chelsea FC and bring our expertise and passion to the club. In this new and exciting partnership, we are going to bring a fully open and transparent approach to the commercial relationship. The synergies that we can leverage from our newly combined Legends and ASM Global teams means that we are well aligned with the team at Chelsea FC whose vision and expectations for innovation and elevation in this space matches ours. This fresh, industry approach makes this partnership all the more meaningful, and we’re incredibly excited and ready to get to work with one of the most prestigious clubs in European football.”
Legends/ASM Global is a leader in elite sports and entertainment venues across the world, with a growing portfolio. In Europe and the UK, the company already works alongside top-tier clubs and venues including Real Madrid CF, FC Porto and London Stadium, as well as major multi-purpose destinations such as Olympia London and P&J Live, and iconic live entertainment venues like OVO Arena Wembley and AO Arena – all of which are recognised for hosting the biggest world-class sports, entertainment and cultural events. Alongside this, Legends/ASM Global oversees F&B operations at nine of the UK’s most esteemed racecourses, ensuring breadth and excellence in premium hospitality on both race days and non-race days.
