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Dulux unveils Sweet Embrace as its Colour of the Year 2024

Dulux has announced its Colour of the Year for 2024, Sweet EmbraceTM. The colour is a delicate, optimistic and modern tone that is understated and comforting and brings a sense of stability and softness to a space. To complement Sweet EmbraceTM, Dulux is also launching three versatile colour palettes to provide architects, specifiers and designers with a wealth of colour inspiration when creating beautiful spaces in any sector.

For 21 years, the Dulux Colour of the Year has been decided based on extensive trends research conducted by Dulux colour experts and international design professionals. Dulux’s Colour of the Year for 2024 reflects people’s need for simplicity, meaning and a sense of belonging, whatever the environment. Sweet Embrace™ – named by Dulux for its delicate, welcoming and soothing qualities – can be used by architects and specifiers for projects across all sectors.

In addition to Sweet EmbraceTM, architects, specifiers and designers can also draw inspiration from the three supporting Dulux Colour FuturesTM palettes:

A Warm palette for comforting spaces – these global earth tones help create spaces that feel familiar and embracing. They are ideal for layering to create a comforting backdrop, and work well in the residential or hospitality sectors where people want to come together and relax.

A Calm palette for quiet spaces – fluid greens and blues have a naturally clarifying effect and bring a feeling of serenity. They are perfect for offices, where people need peace for focused tasks. These tones can also be used in healthcare settings to help patients, visitors and staff feel at ease.

An Uplifting palette to create friendly spaces – a mix of modern yellows with soft lilacs, this palette has a positive, uplifting mood. The colours can enliven a scheme and bring energy – perfect for education and hospitality spaces where people need a friendly, creative and inclusive feel.

Dawn Scott, Dulux Trade Senior Colour Designer, said: “The Colour of the Year 2024 and its accompanying palettes can be used to evoke a wide range of emotions for building occupants and are suitable for use across a wide range of sectors. Whether you are looking for bright colours to inspire the younger generation at school or help those living with dementia maintain their independence by making critical surfaces more visible with saturated, deeper tones, Sweet EmbraceTM and the Warm, Calm and Uplifting palettes are the ideal solution.”

Marianne Shillingford, Colour Expert and Creative Director at Dulux, explains: “What is so wonderful about Sweet Embrace™ is its soothing subtlety. While being a beautiful standalone colour, it’s a hue that matches perfectly with so many other shades so it can be used as a backdrop to build a totally individual space upon. A shade as versatile as Sweet Embrace™ encourages us to get creative and fashion spaces that allow occupants to feel completely at home.”

To support specifiers and provide additional guidance on the use of Sweet EmbraceTM, Dulux has created the Dulux Trade Colour of the Year 2024 Specifier Brochure which includes mood boards that can be used to help create the perfect space across any sector. Architects, specifiers, and designers can also use the Dulux Trade Colour Schemer for colour inspiration or to create specifications for projects. They can also speak with the Dulux Commercial Colour Services team for additional advice on how to use the Colour of the Year 2024.

To download the Dulux Colour of the Year 2024 Specifier Brochure and for more information, visit www.duluxtrade.co.uk/CF24 and follow #CF24 on social media.

Sweet EmbraceTM and the Dulux Colour FuturesTM palettes are available to specify from 12 September 2023.



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