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Aramark opens Europe’s first automated theme park store 

Aramark UK has unveiled DUPLO Coffee Co, its frictionless coffee and convenience store located within the DUPLO Valley region of LEGOLAND Windsor Resort. The launch of this innovative store follows the opening of the 2024 season, marking the “first of its kind” in a European theme park.

By partnering with the forward-thinking, AI-powered, cashierless platform, Zippin, Aramark UK has invested in sophisticated retail technology to enhance the guest experience, effectively eliminating wait times often associated with traditional purchasing methods. At DUPLO Coffee Co, guests can simply select their choice of drinks and snacks and be automatically billed for their purchases as they exit the store in under two minutes.

Aramark hospitality staff will be on-site, dedicated to supporting guests and hosting their experience.

Helen Milligan-Smith, CEO of Aramark UK commented: “At Aramark UK, we are committed to elevating the customer experience. Partnering with Zippin to launch DUPLO Coffee Co represents an exciting milestone in entertainment hospitality. The adoption of this autonomous approach helps meet the needs of guests who want to make the most of their visit to the theme park. Providing flexible food & drink options with ease and efficiency means guests can do just that – focus on making memories with their loved ones across LEGOLAND Windsor Resort. We look forward to seeing how visitors respond to this new format.”

Morgan Edwards, Hotel and Commercial Director, LEGOLAND Windsor added: “We are thrilled to partner with Aramark UK and Zippin to introduce DUPLO Coffee Co at LEGOLAND Windsor Resort. The cutting-edge concept aligns perfectly with our commitment to providing an exceptional guest experience.”

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