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Nurture Group acquires Plantforce

Landscaping and horticultural services firm, Nurture Landscapes has added to its extensive portfolio of services with the acquisition of Plantforce.

Based in West India Docks and operating throughout the Capital and much of the South-East, Plantforce was founded by Graham Prince in 1986, and over the years developed into London’s leading independent interior and exterior plant display company, enjoying a blue-chip customer base with prestigious locations as diverse as The London School of Economics (LSE), Tower 42, and Cavendish Square.

This is Nurture Group’s 34th acquisition over the past decade and will firmly put the business at the fore of its industry with group revenue set to exceed £110 million this year.

Peter Fane, Nurture Group’s Founder and Executive Chairman, said: “Plantforce is a super business and the perfect fit for Nurture, with an excellent reputation and an accomplished operational team delivering premium plant display services and value to its customers.

“Bringing Plantforce into the Nurture Group family consolidates our presence and reputation in London where we already enjoy serving prestige clients on the landscaping side, from the Royal Parks and Estates including Jubilee Gardens and Tate Galleries, as well as other clients such as University College London. Augmenting our plant display capabilities with Plantforce is a great step forward for us.”

The management team of Plantforce now joins the plant displays team at Nurture under the leadership of Interior & Exterior Plant Displays Managing Director Greg Basire, who commented: “We are delighted to welcome such a talented and experienced team into Nurture Group where the combination of our respective skills and experiences in the plant display market make us a first choice for client companies throughout the city and region.

“Understanding how built environments affect plants and their maintenance and care is key to our value proposition and Plantforce fitted perfectly, as well as in terms of our emphasis upon sustainability and the natural environment and ecology. It’s a most exciting addition to our portfolio as a group.”

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